Digital Freight Communications: How to Build Support Among Supply Chain Partners for Centralized, Digital Communication

Digital freight communications offer many advantages over traditional, limited means of working together. Find out how to build support among your supply chain partners now.

As digital transformation continues to take hold in every industry on the planet, shippers have an opportunity to improve collaboration dramatically. It is easy to grow overwhelmed. But managing hundreds of shipments manually and by email is a nightmare. Collaboration is integral to the success of modern supply chain management, and effective collaboration begins with the adoption of digital freight communications. As a result, shippers need to map the weaknesses in their current strategies and work to build support among their supply chain partners for a centralized, digital communications platform.

Identify Your Weaknesses

The first step to building a business case for centralized, digital communications platforms goes back to understanding the actual problem. Even in today’s world, email is becoming a type of snail mail. Weaknesses exist in every facet of your operation, especially if you lack necessary, centralized IT infrastructure. Costs are piling up, and when you identify the vulnerabilities, you can recognize their indirect costs to your business and supply chain. For instance, consider these email-based scenarios and how they increase the workload for team members or leave others in the dark:

  • Multiple email strings on the same subject.
  • Involving team members in interactions unnecessarily or vice versa.
  • Personal preferences for managing inboxes and email settings. 
  • Even if the emails and other communications are perfectly executed, they still are not directly linked to shipments-related tasks
Involve all relevant stakeholders in a centralized communication tool

Use Data to Trace Opportunities for Both Cost Avoidance and Improved Shipping Practices

Centralized, digital communications offer improved customer service and live logging of information. As explained by Deloitte, digital communications platforms encourage adoption through the promise of fewer disruptions from or as compared to your traditional workflow(s). When your team members and supply chain partners read from the same page, the risk of disruption declines. Fewer disruptions mean more customers receive their orders on time. 

Meanwhile, 30% of logistics costs derive from administrative functions. Simply eliminating 30-60 minutes of each shipment tendering process could save millions of euros, depending on the size of your supply chain. Consider the example of freight forwarding. Freight forwarding can be a lengthy, time-consuming process, but the application of a digital freight communications system could allow for real-time access to freight rates, immediate freight tendering, scheduling, and much more.

Benefits of Improved Standardization, Including Forecasting, and Demand Planning

Next, it is essential to understand the benefits of improved standardization within communications processes. While multiple options, such as email, chatting tools and even IVRs, for managing communications may work, they lack real optimization. Optimization means deploying the most efficient and fastest means of accomplishing the task. Improved standardization within digital platforms naturally leads to the implementation of new digital technologies.

For example, big data, augmented reality, software-as-a-service platforms, and other capabilities are changing the foundation and fundamental way in which supply chains operate. The industry is moving into a digital workspace, so digitization of your communications practices, including the automation of communication tracking, freight quoting and route optimization, can improve forecasting and demand planning. As a result, the supply chain is more responsive, making this an ideal way to build support for the adoption of a centralized communications platform.

Automatic, Intuitive Nature of Digital Systems

According to Strategy PwC, the automatic nature of modern, digital systems is an optimum talking point for implementation. All businesses have a common purpose—generate profits and save money on expenses. This same standard exists within supply chain management, and automated communications management will reduce delays in handling freight and ensure accuracy in freight documentation. More accountability within intuitive, smart systems will further improve compliance with applicable importing/exporting authorities and reduce strain on the environment.

Remember the Value of Labor Savings Too

Improvements in communications will also reduce the working hours needed to generate freight quotes and handle freight forwarding needs. As a result, your staff members can focus on the big picture, filling more orders and pleasing customers, not dealing with extensive, lengthy phone calls and unnecessary work. In other words, digital freight communications save on labor costs, a big win for your B2B partners and your company alike.

Move to a Digital Communications Strategy Now

Digitalization is everywhere, and it only makes sense to evolve your communications strategy in line with the advancement of technology. Endless emails and multiple message threads are outdated. Stop wasting money; go all in with a digital freight communications platform. Request a demo with Shypple online to learn more about how standardization of freight forwarding communications could benefit your organization. 

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