Our mission: businesses no longer need to think about shipping - it just happens.

Follow the journey
Jarell Habets 👋🏼

How Jarell started Shypple

"Shipping can be incredibly complicated—I saw that firsthand. While studying in Rotterdam, I worked at a freight forwarder and quickly realized how overwhelming the process could be. So many steps, endless stakeholders, and a constant flow of paperwork—that’s when I knew it had to change."

Our story

We’ve come a long way, and we’re just getting started

Over the years, Jarell has brought together a passionate team of logistics experts and tech innovators.

Together, they combine in-house technology with personal service, ensuring Shypple stays connected to what truly matters: making shipping simpler for shippers worldwide.

Jarell Habets
Founder & CEO
Arjan Tijmes
Chief Financial Officer
Marc Van Haaren
Chief Commercial Officer
Patrick Weissert
Chief Product Officer
Timeline

The power of the combination

Great people who go the extra mile, along with a straightforward platform, turned Shypple into what it is today.

Together

The story of Milestone

2004
Milestone Logistics was founded by Juri Falandt.
2005
Became the first Dutch member of the WIN Logistics Network.
2011
Milestone Fresh, specialized in perishables transport, was founded in December by Co van Es and Juri Falandt.

Together with Omar Moghrani, Co's nephew, they built the company into a well-known name in the perishables freight forwarding industry.

2014
Acquired the freight forwarder Ronex and launched Milestone Transport.
2015
Expanded operations with Milestone Warehousing and established Milestone Costa Rica.
2016
Opened a new office with a warehouse near Schiphol Airport to centralize air freight operations.
2017
Expanded into Guatemala, Honduras, China, and Thailand.

Milestone set up joint ventures in Central America and China to stay close to the source of many shipments. This helped build strong relationships with local growers and agents.

2019
Launched Milestone Solutions, a digital booking and pricing platform, which was later discontinued.

Co van Es and Juri Falandt recognized the need to digitize and optimize the supply chain, sparking research into digital logistics solutions.

2020
Began discussions with Shypple, reaching an agreement on December 31, 2020, at 5:00 PM.
2021
Milestone and Shypple join forces.

The merger blends Milestone’s logistical expertise with Shypple’s tech-driven approach.

October 2021
Shypple wins Tech5 award.
2022
Shypple opens office in Belgium.
2022
Shypple launches sustainable shipping initiatives.

Shypples gives shippers clear CO2e figures for each shipment, both from origin to tank and from tank to destination, and support them with offset and inset options.

2024
Milestone Fresh becomes Shypple Fresh.
2024
Shypple lands first customers in Colombia and Germany.
2025
Shypple expands their offices in China and Hong Kong.

From Ningbo to Shanghai and Hong Kong, Shypple’s footprint in Asia keeps expanding.

130
+
Employees
300
K
Yearly shipments shipped globally
9
Countries
8
K
Types of products we are shipping.